MAXIS invest RM 50 Million in East Malaysia

KUCHING: Maxis Communications Berhad (Maxis) has announced its intention to invest RM50 million into Sarawak and Sabah with programmes that focus on cheaper rate plans for East Malaysians, beefed up network coverage by 10% by year end and sponsorship of key local events.

In conjunction with the announcement, Maxis yesterday simultaneously launched the new East Malaysia plan starter pack, the Sarawak Plan and the Sabah Plan, in Kuching and Kota Kinabalu respectively.

Customers in Sarawak and Sabah will enjoy a rate plan that offers the lowest rate for all calls, whether to mobile or fixed lines within Malaysia. The rate of 35 sen per minute offers customers a savings of more than 30% compared to past rates and to current competitor rates.

Tan Lay Han, Senior General Manager and Head of Consumer Marketing for Maxis, said, "The Sarawak and Sabah plans reinforce Maxis’ commitment to the people of East Malaysia. We are customising our products and services to offer them more value . We are also taking into account their cultural and geographical affiliations. In line with this, we are launching a new campaign in East Malaysia revolving around the theme ‘Specially for you.’

"It is with this in mind that Maxis designed the Sarawak and Sabah Plans. Whilst most products and services cost more in East Malaysia compared to West Malaysia, the new plans offer better rates. With these new plans, mobile calls are now actually cheaper in East Malaysia with Maxis, via its Hotlink brand.

There is a new look and feel to the rate plans, incorporating symbolic representations of the two States. The Sarawak Plan features the Hornbill, symbolic of Sarawak while the Sabah Plan features the majestic Mount Kinabalu.

Source : Eastern Times