Saturday, May 19, 2007

PM: Market MSC more effectively

PUTRAJAYA (May 18, 2007): Malaysia needs to market and brand its Multimedia Super Corridor (MSC) more effectively in an over-crowded global market place, Datuk Seri Abdullah Ahmad Badawi said today.

The prime minister said Malaysia needed to accelerate its transformation and begin taking MSC Malaysia's brand, companies, products and solutions to the global market. "While we are proud of our successes thus far, we recognise that the developmental years are now over. We must move forward more surely and more rapidly," he said in his opening remarks at the MSC Malaysia International Advisory Panel (IAP) Meeting in the Putrajaya International Convention Centre here.

He said this year's theme for the IAP meeting - "Taking MSCMalaysia Global: Developing Knowledge Infrastructure and Creating Talent" - was reflective of the country's intense desire to do this. IAP members, he said, could assist and support with their views as well as partnership to help develop global icons from Malaysia. Twenty-eight members and representatives of the IAP are attending the three-day meeting which began yesterday.

They include Motorola President for Asia Pacific Dr Simon Leung, NTT Communications Corporation Chief Strategist Masanobu Suzuki, Oracle Corporation Chairman and Executive Vice-President for Asia Pacific Division Derek Williams and Vice-President, Chief Researcher and Director of Science Office of Sun Microsystems Inc Dr John Gage. "We appreciate that there must be a bottomline to all our endeavours, and that bottom line is to help the ICT technopreneurs and ICT industries maximise their returns from operating here in Malaysia," Abdullah said.

He said for 30 years Malaysia had been among the largest manufacturers of computer chips in the world and the time had come for thecountry to be a key player in the global ICT market. He added that over the next three years, Malaysia was targeting to grow at least 20 local MSC Malaysia companies into becoming globally-recognised companies and create a total of 100,000 high-value jobs.

Abdullah said Malaysia planned to nurture a significant number of technopreneurs through the development of ICT-based small-and medium-size enterprises (SMEs). Malaysia, he said, would continue to develop sectors which already have a competitive advantage while developing new ones if viable, Bernama reported today. "Malaysia has already built a strong niche in Shared Services and Outsourcing (SSO) where we have consistently been ranked third most attractive SSO investment destination by A.T Kearney and by Frost and Sullivan," he said.
The prime minister said creative media was another niche area which the country hoped to develop as part of a bigger initiative to create technopreneurs and to find new talent from among its ICT professionals. Acknowledging the tremendous opportunities in the US$60 billion(US$1=RM3.40) global animation industry, he said the country would strive to compete and collaborate with Japan and South Korea, two countries in the frontline of animation. "You have to be creative.

Those active must continue to value-add themselves. In technology and ICT, there are lots of improvements and ideas. If you don't value-add yourself, then we risk being left behind," he said. MSC Malaysia, set up 10 years ago, is now home to about 1,800 companies, including home-grown companies and multinationals of which about 100 are leading global companies. As a whole, MSC Malaysia companies have generated revenues of aboutRM11 billion as at end of last year with exports totalling RM3.2 billionand created more than 48,000 high-value jobs.

They are involved in creative multimedia, SSO, software development, hardware design, Internet-based businesses and support services. Abdullah said MSC Malaysia continued to attract global ICT players due to its highly advanced infrastructure and facilities, reasonable costs and dynamic human capital. Recently, major companies like Dell and Satyam opened their global delivery centres here while Al-Jazeera picked Kuala Lumpur as one of its regional broadcast centres, he said.

Source : The Sun

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